Google Search Stories Marketing Clips
Posted on February 13, 2010
Filed Under Advertising |
It’s well known that Google doesn’t do much in the way of marketing around its search service.
While you will catch advertising for the Chrome browser or for Android smartphones on the Web, given Google’s huge 70 percent market share in search, it hardly needs to attract users.
So, then, what is one to make of a series of new videos, which look suspiciously like commercials, that Google (GOOG) launched late last week on its blog and posted on a new channel on YouTube?
Called “Search Stories,” there are a half-dozen of the short videos, some more adorkable than others, which star the main search box.
One thing they have in common is that they have the look and feel of a marketing campaign, with the tag line “Search on.”
They also stress a variety of Google products, such as mapping, video, price comparisons, email and more.
One imagines what pre-Batman Bruce Wayne would look for, complete with ominous music, including search terms such as “coping with loss,” “flexible kevlar” and “gotham city crime statistics.”
Another video, called “Newbie,” has a grandmother searching on “keeping in touch with grandkids” and–in a clever dig at the MySpace and Facebook social networking services–“what is myfacebook,” which gets corrected by Google to “what is facebook.”
Could it be that the $100 million marketing push Microsoft (MSFT) launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?
Here are some of the Google Search Stories videos.
http://www.youtube.com/searchstories
How a Web Design Goes Straight to Hell
Posted on January 9, 2010
Filed Under Graphic Design |
This is a funny cartoon we want to share with you. It really describes the frustration of web designers.
Al Gore | “Green Solutions” Event in Boca Raton
Posted on September 28, 2009
Filed Under Events & Promotions |
Via http://www.pr.com/press-release/177846
Former Vice President Al Gore has confirmed a trip to South Florida in November to speak on the climate crisis and environmental sustainability in the City of Boca Raton. This “green solutions” event will be held at The Centre for the Arts at Mizner Park Amphitheater on Saturday, November 14th with approximately 3,000 in attendance.
The event will take place from 5:45pm to 7:15pm, followed by a brief Q/A.
New Project | Doug Socha’s QB Academy
Posted on September 15, 2009
Filed Under Projects |
Coach Socha’s D1 Quarterback Academy is a customized WordPress design that allows his team to update the subscriber’s lists by sending emails and news via FeedBurner and blog alerts. It’s also integrated with Paypal for camps subscriptions and has a manageable section for player profiles and pictures of past events.
You can visit the live site at www.dougsocha.com (we also suggested the purchase of this domain in order to secure his name and brand on the net).
New Project | wineNfood.com
Posted on September 15, 2009
Filed Under Projects |
This is a customized wordpress for video recipes. Videos are hosted on YouTube (all filmed in HD and edited in Apple with FinalCut). The site was created to show the latest recipes, lessons of etiquette and wine pairing. Banner space was allocated in order to display banners from advertisers.
You can check the live site at www.wineNfood.com. The site will also include a restaurant directory.
New Project | Paita Port (Peru)
Posted on September 4, 2009
Filed Under Projects |
New Project | Ava Miami
Posted on September 4, 2009
Filed Under Projects |
Ava Miami Website developed in wordpress platform, with a simple design to give the information about the services and equipments that they provide for the home automation, like home theaters, central remote control; the website has the option to publish articles, news, products, through wordpress administration panel, on the side we create the facebook business page to help with business promotion.
New Project | Milou Couture
Posted on September 4, 2009
Filed Under Projects |
New Project | Internet Warrior
Posted on September 4, 2009
Filed Under Projects |
Web Marketing Opportunity for Small Business
Posted on February 18, 2009
Filed Under Online Marketing |
According to research from Webvisible and Nielsen, reported by Marketing Charts, though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.